Creating a first good impression and building your business brand is important, and getting a custom Business Email can be an easy yet efficient way to do so.
Free email services, such as Google and Yahoo, do not add that professionalism into your business, unlike a custom email address or service. In addition, when you purchase hosting services with custom emails, your business automatically appears more credible, reliable, and trustworthy, attracting more prospective customers and increasing sales.
Five reasons why you need a custom email address for your business
Emails are an integral and invaluable part of our daily lives. Here are a few reasons you must purchase custom employee productivity tracker Email Hosting solutions for your business’s growth and success.
1. Enhanced business credibility
When you first contact your prospects or customers through mail, the first thing they will notice is your email address to decide whether they should move forward with your services or not.
Free email services make your business less credible. In contrast, when you have a custom and professional email address, they are more likely to engage with your brand, avail of your services, or provide payment information.
Thus, professional Email Hosting solutions are crucial for building trust, landing with customers, and enhancing conversions.
2. Control and flexibility
Having a dedicated email address for individuals or team members of your business or organization can offer better flexibility and control.
Dedicating email addresses to different teams, such as marketing, support, sales, etc., can make the work more efficient and flexible. This also allows customers to recognize from which team they are receiving the emails.
In addition, you can allocate email addresses to another employee if one employee leaves, with better and enhanced control over the emails.
3. Improves marketing and branding effort
Branding and marketing are of utmost importance that can make or break your business depending on how you leverage it to your advantage.
Apart from your website and other services, customers also notice and consider your email addresses before availing of your services, making them crucial for business branding.
Research shows that by the year 2022, half the world population will be using emails for business and other communication purposes. Therefore, investing in the right email services and choosing the right Business Email Host that offers custom email addresses is a wise decision, helping your business branding, awareness, and recognition.
4. Maintains security
To stay at the top of email and data security, you need to stay away from free email services or providers.
The best Business Email Hosting setups enhance security by letting you control email privacy, legal concerns such as sharing of business files and folders, thereby preventing security risks and other issues.
In addition, Business Email also streamlines and facilitates the onboarding process, preventing the loss of confidential data and information during staff turnover.
5. Keep your emails out of spam folders
You cannot leverage the complete use of email marketing if your business emails stay unopened and unnoticed in your subscribers’ spam folders.
However, branded and custom emails with an Email Hosting service are not marked as spam and are considered less risky, enhancing your business conversion rate significantly.
Choosing a custom Email Hosting service is crucial for building your brand’s image and identity for your customers. In addition, it makes your business appear more professional, secure, and reliable, increasing conversion rates.
Many efficient and cheapest Email Hosting services are available to choose from. Therefore, choose a suitable Business Email Hosting plan for your business’ credibility and growth.
The following video lists 5 essential things you should consider when choosing an Email Hosting service: