The Internet has made it possible for people to connect with people from different countries easily. People are attached to their phones and spend most of their hours online, skimming through various sites and apps. This development has paved the way for digital marketing among companies as it has become easy to promote services/products to customers.

What is Digital Marketing?

Digital Marketing can be defined as a practice of marketing your product or services online through social media, emails and websites. It is simply a marketing technique that is slightly different from the traditional method of marketing. In digital marketing, you need to use the Internet and its applications to pitch your products to potential customers and their workpuls .

The need for digital marketing

Social media is gaining wide popularity each day. People are active on various social media channels. Traditional marketing is, as we all know, a bit tedious. Hence, arises the need for Digital Marketing.

Digital marketing helps in reaching out to the proper set of customers with an adequate set of products. Segmentation of customers is highly essential in marketing. This segmentation helps in reaching out to the customers with the product they need. Digital marketing online time clock helps in making the process of segmentation easier. Traditional marketing requires lots of funds, owing to the travel and other needs of the marketers. Due to this reason, the need for a marketing technique that is lower on the cost side but gives the same or even higher results than traditional marketing arises. And Digital Marketing is helpful as it helps in decreasing the overall cost of the company.

Importance of Digital Marketing

Digital Marketing has touched new heights, and it has completely transformed the marketing game. MNCs, small scale industries, emerging start-ups, almost everyone uses digital marketing for promoting their services or products. Consumer purchase behaviour changes very frequently these days owing to social media. The marketing professionals need to understand this frequently changing buying behaviour of consumers to increase their lead generation.

Traditional marketing is a tedious job. The time required to conduct surveys to understand the behaviour pattern is higher in conventional marketing than in digital marketing. Through digital marketing, marketers can introduce their product to potential customers in a better way. They can interact with the customers directly. This process helps in enhancing customer relationships.

Types of Digital Marketing:

Digital Marketing is of different types, but in this article, we will be discussing the top 5 styles of digital marketing.

Search Engine Optimization: SEO helps to boost the organic traffic on your website. It refers to the process of ranking your web page or website higher on search engines. There are two types of SEO – On-page SEO and Off-page SEO.

1. On-page SEO: This type of SEO focuses on the content of your website. You can improve the content by researching keywords for their search volume, adding links and images, etc.

2. Off-page SEO: This type of SEO deals with all the activities that take place off the page. Off-page SEO can be improved by writing guest posts, adding backlinks, etc.

Content Marketing: Content marketing deals with content creation for brand awareness, lead generation, increase in traffic, etc. Articles, blog posts, infographics, whitepapers, etc., are some of the content types under content marketing.

Social Media Marketing: Social media marketing is where a brand is promoted on various social media sites. Some of the most used and effective social networking sites for marketing are Instagram, Facebook, Linkedin, Pinterest, Twitter, etc.

Pay Per Click (PPC): PPC is the type of digital marketing in which you can easily drive traffic to your website. You have to pay the publisher every time a customer clicks on your ads. It is also called search engine marketing. Some examples of PPC ads are google ads, Facebook ads, etc.

Email Marketing: This is one of the mosteffective digital marketing techniques at the moment. Email Marketing is generally used to generate leads, drive sales and build a strong sense of community among your clients. Email marketing creates brand awareness and loyalty among the customers, leading to an increase in the number of sales.

Do you want to learn digital marketing right from the beginning?

Digital marketing, if done properly, has the power to reap your efforts into success. Do you want to make use of digital marketing to expand the scope of your business? If yes, then you can learn digital marketing through multiple online resources available on the Internet. Or else, you can always enrol yourself into a certification program to learn digital marketing online.