Content marketing covers a lot of bases, but one thing always holds true. You need to be creative to stand out from your competition and capture audience attention. This does not mean that you simply go for the latest trends and gimmicks in your industry. Instead, you should draft a clear content marketing strategy, with a diverse variety of creative ideas. Here are a few ways to go about this.

Focus on storytelling and identity

Creativity cannot come out of thin air. You need to have some kind of story and aim behind your content. So, consider the aims and objectives of your current campaigns, and turn them into a story.

Let people know how the product or service you’re marketing can make their lives better. This will help you connect with your audience and reel them in for more in-depth details. Connect your campaigns with each other through this storytelling, and narrow down a definitive visual identity for your agency. This includes color schemes, style guides, templates, and more.

Present concise information

In this era of doom-scrolling and endless social media feeds, you should be able to get your point across instantly. So, design your content to be eye-catching and make people stop. A key aspect of this is to present all relevant information in one block.

This means that whatever the design medium, your image and text layout should be concise. Use the marketing agency flyer templates on PosterMyWall to get this balance right. This will also help you stay within your visual identity.

Add interactive elements

Don’t put out bland designs which just state information. Instead, let people interact with your content. For example, if you are introducing a new product on your website, hovering over a part of that product will let people see an expanded view.

You can even make this experience fun by adding some gamification elements. For example you can run a campaign where you ask people to find a certain motif hidden in your social media posts and reward them accordingly. Something like a gift card or small discount would serve well for this purpose.

Share regular educational content

Educate your audience with some fun content. Make downloadable guides and checklists related to your products and services. You can even make more general documents like things-to-do checklists.

These guides will engage your visitors, and also encourage them to interact more with your website and social media pages. Design these in an attractive way, and use this content as lead magnets for the best results.

Set themes for your campaigns

When you plan out your campaigns in the beginning of the business quarter, make sure you set a theme for each one. This theme will cover the aesthetic, tone, aims, and keyphrases of the campaign.

This will help you design cohesive marketing materials across all your online and offline mediums. Make sure the themes fit in with your overall aesthetic and design sense as well.

Promote user-generated content

User-generated content is a great way to incorporate creativity in your marketing. When you’re creating a campaign for a product, run a campaign which lets users give their own use-cases for that product, and be creative about it.

Market this campaign on social media, and encourage people to tag your pages and use your hashtags. This also gives your campaign the opportunity to turn into a trend. So, plan campaigns which involve your audience and give them something fun to do.

Share case studies

Showcase your own talents by compiling the work you’ve done for previous clients, and turn it into case studies. These case studies should include the problems and concerns your clients had, how you addressed them, and what the results were. In addition, they should contain examples of the design, marketing, and advertising work you did for them.

Design these into case studies and put these case studies up on your website and on your social media pages. This also gives potential clients a readymade portfolio to go over before they get in touch with you. Make sure you also include the quantitative results and show how you took your previous client’s business to the next level in your case studies.

Start a podcast

While podcasts are everywhere these days, you can really nail things if you start an industry-specific one. Take a niche idea or concern in your industry, and plan your podcast around it. For example, as a marketing agency, you could start a podcast about the proliferation of AI in marketing campaigns.

Make sure you’re fairly regular with your podcasts, and get some engaging guests on there as well. At some point, you could even have industry celebrities come in and participate.

In conclusion, there is no dearth of creative marketing content if you really get down to it. You just have to be organized with your planning and have a diverse repertoire of content.